"A healthy diet is a key driver of long-term growth."
Morgan Stanley, "The Bitter Aftertaste of Sugar"
Stevia First is an agricultural biotechnology company that is enabling dramatically healthier food and nutrition products.
- Stevia products using Reb A are projected to become a $10 billion industry.
- Next-generation stevia sweeteners like Reb D and Reb X may be even more desirable than Reb A, and further displace sugar and artificial sweeteners.
- The US Food and Drug Administration and the European Union have approved stevia for use in food & beverages.
- Stevia is heat and pH stable, and has the right blend of sweetness intensity and solubility, leading some to call it the "holy grail" and making it well suited for many mainstream food and beverage applications.
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Stevia First CEO Robert Brooke discusses the market for sugar alternatives. He speaks with Stephanie Ruhle and Erik Schatzker on Bloomberg Television’s “Market Makers."
An interview hosted by Lisa Davis of CEO Robert Brooke on NPR's It's Your Health is now available online.