"…the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning."

~ Steve Jobs
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Stevia First is a development-stage agri-bio business focused on industrial-scale production of stevia, the all-natural zero-calorie sweetener that is rapidly transforming the food and beverage industry.

Quick Facts

  • Stevia products using Reb A are projected to become a $10 billion industry.
  • Next-generation stevia sweeteners like Reb D and Reb X may be even more desirable than Reb A, and further displace sugar and artificial sweeteners.
  • The US Food and Drug Administration and the European Union have approved stevia for use in food & beverages.
  • Stevia is heat and pH stable, and has the right blend of sweetness intensity and solubility, leading some to call it the "holy grail" and making it well suited for many mainstream food and beverage applications.


Archived Webcast Stevia First CEO Robert Brooke, live audio presentation with PowerPoint. September, 2014

Stevia First CEO Robert Brooke discusses the market for sugar alternatives. He speaks with Stephanie Ruhle and Erik Schatzker on Bloomberg Television’s “Market Makers."
An interview hosted by Lisa Davis of CEO Robert Brooke on NPR's It's Your Health is now available online.